Supreme ID.

Sonic Identity

Sound logos, brand music and brand voices. Composed by hand, tested with real listeners.

We are composers and creative strategists shaping the sound of brands.
Where AI delivers the default, we bring human craft.

Brands don’t live in logos or guidelines. They live in people. In memories, in emotions, in the moments no formula can fully explain.

Our job is to understand what moves people. Trust. Anticipation. Comfort. Belonging.
Algorithms can analyze millions of songs. They can’t feel one.

Audio branding isn’t really about sound. It’s about people.
Sound is simply the shortest path to reach them.

TUI Cruises — Mein Schiff

Sound logo · Brand music · 2025

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Sound logo · Brand music · 2025

Weihenstephan

Sound logo · Brand music · 2025

Emotional.
Defining.
Recognizable.

Sound is not an add-on. It’s a strategic brand asset. When integrated consistently over time, it becomes the connective thread across all brand communications.

It creates emotional resonance, strengthens brand identity, and makes the brand instantly recognizable.

People remember how a brand made them feel long after they remember what it looked like.

Your brand can do more.

Audio branding is more than a sound logo. It’s a system that starts with what your brand already is, runs through sonic touchpoints, and carries through every channel where the brand speaks. We map it out by hand.

Where it starts. Your brand, your audience, your competitors, in one room with us.

The core composition. Your brand’s sound at full length, and the source of every asset that follows.

The signature. A few seconds that sign off every touchpoint.

Tracks built from the masterpiece, cut for every channel and every length.

Campaigns that sound like you, not like the category.

Ringtones, UX sounds, hold music, events. Wherever your brand makes a sound.

Brand Amplification
Model.

Sound is deeply subjective. That’s why we validate our strategic work with the right research and analysis. The goal isn’t to create something that individuals simply like. It’s to create something that actually works and fulfills its strategic purpose.

Status quoPotentialBenchmarks

Benchmarks: Baseline 50 % · Strong 60 % · Excellent 70 %+Schematic. Every brand starts somewhere else.

Every asset is tested with a benchmark panel.

Real listeners in your market rate every route against your brand’s own attributes and against hundreds of tested sound logos. Before you sign anything off.

What you get: a benchmarked report per route. Scores on all four criteria, split by audience, plus what listeners said in their own words.

The strongest routes go back to the studio until one clearly leads.

Tested with people, not with prompts.

Made by people,
for people.

Strategy-shaped.
Composer-crafted.

Every sonic identity starts with the right brief. If it exists and holds up strategically and sonically, it goes straight to the people who make the work. If it doesn’t, we build it with you: workshops, interviews, brand audit. Then we listen together. Live musical moodboards, in the room, before a single note is written.

The ID team

Sonic Identity Director

Audio branding is like cooking: the best results start with the finest ingredients.

Sonic Identity Strategist

I cut through the noise and turn insight into direction.

Global Creative Director

I trust the goosebumps. Then we test them.

The team you’ll hear

Our Music team is one of the most awarded in-house rosters in advertising. The same composers, sound designers and creative directors behind internationally recognized campaigns work on every sonic identity whenever the brief calls for it.

Including Markus Stemler, Oscar-nominated sound designer, exclusive to Supreme for advertising.

Meet the crew