Rani Zarina Vaz – Managing Partner / Executive Creative Producer

Rani brings a celebrated leadership and expertise to the creative process. In her many years as SVP/ Director of Music at BBDO NY, Rani directed music and sound for projects garnering Cannes Lions, Clio’s, ADDY’s, ANDY’s, One Show Pencils, LIA’s and Emmy Awards. Rani is regularly called upon by her peers to lead and serve in the jurying of industry awards, including the LIA, AMP, AICP, LIA, Clios, AMP Awards, Shots and The One Show. A native New Yorker and daughter of two renowned concert violinists, at an early age Rani became fluent in the backstage sounds of Lincoln Center and NYC’s recording studios. Classically trained at Juilliard and Swarthmore, Rani continues her own violinistic pursuits. From orchestral and chamber groups to rock bands, Rani has performed on numerous stages, including Carnegie Hall, Alice Tully Hall, Geffen Hall, Koch Theater, Bargemusic and in clubs throughout NYC. Rani’s lifelong commitment to music is rooted in education, and she is currently a Trustee member at the School for Strings in NYC.